Lú by Ludovica Di Loreto
Since her early adolescence, she developed a passion for anything regarding style and street fashion. She graduated at the University “La Sapienza” in Rome in "Science of Fashion and Costume”. She deepened her sense of taste in the prestigious London College of Fashion in the English capital, where she lived for a while. Moving between Rome, where her production center is located, London and Stockholm she wants to promote the Made in Italy quality and to warm the hearts with the scents of her native country, making known it through smell.The desire to take this path has roots in her memories, as fragments of life are fixed in her memory, and also comes from the need to live them again, as if they were real. Ludovica Di Loreto has found in perfumes the way to go back in time, giving the opportunity to everyone to have a fantastic flashback.
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